Get ready to raise the roof with Google Business! Google is the largest search engine in the world. It makes sense to focus the majority of your efforts here as it’s where most of your visitors will come from.
A Google My Business page acts as a directory page for your business inside Google. The search engine uses the data from these pages for local search results, so it’s really important that you set your page up.
Firstly, you need to make sure you don’t have a Google My Business page already. Go to https://business.google.com/create and in the search box type in the name of your business.
If your business appears here, then your business has a Google My Business page already. The message on the page will tell you how to reset your login details or request access from someone else who has set it up on your behalf.
If your business is new and doesn’t already have a Google My Business page, you’ll be given the option to add your business.
When you first set up your page, you will need to follow the verification process. This will either be via post, telephone or email. Once your page is verified, make sure you take the time to complete each section and add good content to your page.
These are the most important areas for you to focus on:
Business Name – Make sure you use your full legal business name. Don’t be tempted to add in keywords here such as “Plumber London”, if that’s not part of your business name.
Business Description – Use this area to describe your business and talk directly to your customers. Get them interested in how you can help them with their problems.
Categories – Select categories that are relevant to your business. Don’t select irrelevant categories here.
Address – This should be your business address and you should ensure that you have the same details on your website for NAP consistency.
Telephone Number – This should be your business telephone number and you should ensure that you have the same number visible on your website for NAP consistency.
Website URL – Enter your business website URL here.
Opening Hours – Let people know when you’re open / available to assist them.
Photos – This is one of the most important areas on the page and one that people neglect.
There are some additional options on the page such as creating coupons and short posts on your Google My Business page. Have a play around and see how it works best for you, All the best!