Our main goals – increasing patient engagement and helping underpin CQC key lines of inquiry. Including patient communication and accessibility, email & appointment automation, net promoter, and automated quality feedback surveys.
We’ve also implemented advertising and marketing campaigns within the practice to drive customers to engage in cosmetic and injectable services including whitening, botox, and fillers, orthodontics, veneers, and bite raising appliances.
The challenge – This long-standing, experienced company of 25 years found itself in a competition-driven pricing war when new challengers entered the local market for similar services.
We adopted a value-based marketing approach with quality workmanship, reliability, and a trusted brand at its core. We also helped expand their coverage by conducting local SEO work and improving their position and customer engagement on social media platforms.
Our main objectives – A new online eCommerce solution allowing their customers to buy their products and services online. Their current situation consisted of manual sales orders and invoicing, customer bank transfers and cheques for payments, and manual shipping.
We created a brand new eCommerce platform with product management built-in automation and a payment platform. Saving them time, money and giving them the capacity to scale the business and online sales.
We have also provided dedicated order portals for their customers which are branded to their specific needs and allow for a higher level of customer engagement and flexibility with their own product ranges and sports equipment.
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