When you make your products and services available to customers in your local area, the number one thing that you need as a business owner is to be visible to these customers.
If people can’t find your business when they’re searching for help, they won’t be able to purchase your products or services.
Think of it like you’re opening a retail premises in your local town or city. If you open up the premises on a road with high traffic, you have visibility and people will find you. Whereas if you open up on a back street, with no passing traffic, no-one will see you and you’ll struggle to generate sales.
When someone uses a search engine such as Google, the search engine will display the results that it feels are most relevant for the search query. The more you can do to help the search engine feel that your website is relevant, the more visible your business will be.
Thankfully, there are a number of key steps that you can take to improve the visibility of your business in your local area. These are collectively part of something called Local SEO. This is the process of optimising the ability for your website (and business) to be found in the search engines.
For a search that is performed for a local business, the user will usually be presented with a map and three businesses at the top of the page, with further details and reviews for each. If you want maximum visibility, it should be your mission to have your business appear here.
For the majority of businesses who are reading this, your local area will be very important to you in terms of sales and new business. Visibility in your local area can mean the difference between “okay” and “GREAT” sales.
When your business has great Local SEO in place, you’ll be more visible to customers in your local area. This means more visitors to your website, more phone calls, more enquiries, and ultimately more sales.
You can give your business an opportunity to stand out from the crowd.